Thrilling Design Campaign
TVC, Social
Copywriter | NissanUnited/fluent360/TBWA/Chiat/Day
Nissan wanted to own automotive design that thrills the mass market. With cookie-cutter design and dull shades of grey running the roads, drivers are getting lost in their thoughts more than their drive. Or what most people call it, ‘Driving On Autopilot.’
Nissan wanted to breakthrough the market with daring design.
I led concepting and development for the African American market’s creative starring Jay Ellis, plus developed the Hispanic creative with fluent360’s team. Here’s the work:
Social
