Wellbeing Starts With WE
New Business, TVC/OLV, Activation, Social, Digital
Lead Copywriter | fluent360
Capital One wanted to update their messaging on advancing multicultural consumers, communities, and professional talent. I led concepting and creative development for fluent360’s on this pitch.
Brand Platform Development
Branding, Tone & Voice, TVC/OLV, Business Innovation
Copywriter | Freelance
PATH Travel – the first-ever, black-owned destination management company – wanted to build awareness around their rising business. I helped PATH build explore brand platforms for their messaging, then translate it into collateral for their marketing and messaging.
LOREM IPSUM
Go SkyGreen: A Reality Travel Competition
Copywriter | Freelance
Delta wanted to understand how to build loyalty with Gen Z.
Through an internal marketing competition, we were asked to reimagine travel, entertainment, technology, and brand purpose-driven experiences to meet them where they are.
I led concepting, development, and design for my team’s pitch: ‘Operation: Go SkyGreen,’ Delta’s reality travel competition, and brand + product ecosystem engine.
Hire Standards
Experiential, Branded Content, OOH, Influencer, Partnership
Copywriter | Tracy-Locke
In the wake of George Floyd, my team and I at Tracy-Locke felt T-Mobile’s “supportive” Black square post wasn’t a sufficient response. Especially with telecom’s history with utilizing Black labor. In response, we pitched an
