African American Film Critic’s Awards

Copywriter | NissanUnited/fluent360 

As a key sponsor of the African American Film Critics’ Association, Nissan wanted build resonance with the Black film community. I wrote the congratulatory visuals for their awards ceremony in 2022 and 2023.

 
 

5G Awareness

Copywriter | Tracy-Locke

T-Mobile and Metro by T-Mobile wanted to drive awareness around their leadership in 5G service. I wrote OOH headlines for their respective campaigns.

 
 

NYC Flagship Store Relocation

Copywriter | Tracy-Locke

LEGO kicked off their retail store innovations with a relocation and transformation to their flagship in New York City. I wrote OOH headlines to drive awareness around their move and

 
 

New Crown Royal Cocktails

Copywriter | Tracy-Locke

Crown Royal wanted to introduce their new line of canned cocktails for the summer. I wrote headlines for point-of-sale to drive awareness and engagement in their debut.

 
 

Dig In: Bottles To-Go Celebrations

Copywriter | Tracy-Locke

Pepsi wanted to build affinity with Black audiences through their black-owned restaurants partners in their ‘Dig In’ program. I was tapped to write poems and affirmative notes in honor of Black History Month and Mother’s Day to share with every Pepsi bottled beverage sale.