Next Up: Contest
TVC/OLV, Branded Content, Scripted + Unscripted Content, Social
Copywriter | NissanUnited/fluent360
2021
2022
On our journey to discover the next big act in music and STEAM, we put the spotlight on the fast-rising genre: Afrobeats. During Next Up: Afrobeats, we gave rising stars Pheelz and Fave the stage to drive their sound and stardom to the next frontier.
CONCERT SERIES
2023
In honor of Hip Hopβs 50th anniversary, we took this Next Up contest back to the beginning to celebrate beats & bars. Next Up: Beats & Bars paid homage to the roots of hip-hop, where we challenged rising lyricists to freestyle over an original King Fresh beat β the inaugural Next Up contestβs winner.
BTS
SOCIAL








