Next Up: Contest

TVC/OLV, Branded Content, Scripted + Unscripted Content, Social

Copywriter | NissanUnited/fluent360


2021

 
 

 

2022

On our journey to discover the next big act in music and STEAM, we put the spotlight on the fast-rising genre: Afrobeats. During Next Up: Afrobeats, we gave rising stars Pheelz and Fave the stage to drive their sound and stardom to the next frontier.

 

CONCERT SERIES


 

2023

In honor of Hip Hop’s 50th anniversary, we took this Next Up contest back to the beginning to celebrate beats & bars. Next Up: Beats & Bars paid homage to the roots of hip-hop, where we challenged rising lyricists to freestyle over an original King Fresh beat – the inaugural Next Up contest’s winner.

 

BTS

 

SOCIAL