Where Manga Meets
Creative Director | Material+
Kodansha wanted to let anime and manga lovers know that they’re THE publisher of their favorite manga. Material+ tapped into my otaku passion to develop headlines, social content, and influencer-led reels that drove awareness for Kodansha’s ‘Where Manga Meets’ platform.
Common Ground
AAPI Heritage Month
Copywriter | NissanUnited/fluent360
Asian and Pacific Americans wanted to be seen, supported, and celebrated for the diverse identities their trailblazing in America. I led Nissan to spotlight common ground across Asian identities through a campaign spotlighting rising creators in non-traditional STEAM fields.
Black Did That
Black History Month
Copywriter | Tracy-Locke
Tracy-Locke wanted to celebrate the progress Black Americans have made throughout history. I led the agency’s first-ever heritage month celebration across social spotlighting internal and external talent, plus building an evergreen platform for cultural, candid conversation.
The New Google Pixel Buds
Copywriter | ODYZ Agency
Google wanted to reach a new audience for their new and improved Pixel Buds. Identifying Hustlers and hustle culture as a prime audience, I wrote the debut launch spot for Google’s new Pixel Buds.
Nissan ARIYA Reservations
Copywriter | NissanUnited/fluent360
Nissan wanted to drive reservations of their newest, most thrilling EV ever – the Nissan ARIYA. During the ARIYA’s reservations event, I helped produce a social-first reel to drive awareness and reservations for the ARIYA by writing the script and directing the our emcee, Jay Ellis’ voiceover.