Access: Amplified Influencer Series

OLV, Social, Influencer, Media Partnership

Copywriter | fluent360

Mastercard pledged $500M to help close the wealth and opportunity gap for Black communities across America. I drove their creator-led series spotlighting financial leaders from concept to launch.

Access: Amplified’s idea started as a flip on the familiar phrase, “access: denied.” I wanted to frame this campaign as a platform that teased the creator’s insightful content, while celebrating the impact of Mastercard’s efforts.

Through a series of social-first spotlights, we delivered eight (8) inspirational stories on Black progress in financial literacy, small business, and community impact. Headlined by three (3) experts in each space:

Producing these three (3) featured pieces involved remote production management and directing content editing with Blavity’s team. Plus, I flexed my art direction chops designing the brand-inspired title cards and visual accents.

Our additional five (5) creator spotlights extended the campaign on social, and still lives together with the featured content on the campaigns landing page: