Super Bowl LVIII: El Test Drive

TVC

Copywriter | NissanUnited/fluent360/ TBWA/Chiat/Day NY

Nissan wanted to build a larger profile with the LatinX community. I helped develop their biggest Spanish-speaking spot to-date for Super Bowl 58.

Nothing is more synonymous with the LatinX community than family. While we brought Saturday Night Live’s Marcello Hernandez’s family together for the ride of their life, we knew this story’s real flavor was in each members’ vibrant individuality.

We wanted to expand the perspectives on Spanish-speaker’s lives by showing their most thrilling adventures. I developed the introductions for Marcelo’s surfer sister and athletic uncle. 

Plus, added some extra flavor to this work pitching Marcello’s thrilling pose.

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