A Samurai’s essence is the Bushido Code: Integrity, Respect, Courage, Honor, Compassion, Honesty, Loyalty, and Character. Everything a writer--storyteller, world-builder, change agent--needs, but most don’t have. Writing isn’t just a job. It's my life. My platform to champion beliefs, defend and unite people, and foster growth; to be the Copy Samurai.
Young Shits Shortlisted
AAF Miami Silver ADDY (Print)
The One Club CBC 2nd Place
BFDC Black Man of Excellence Award
UMiami Rising Star in Advertising
BFDC Outstanding Leadership Award
Marcus Graham Project | Copywriter Apr 2019 - Aug 2019
13 individuals embarked together to run ODYZ, a digital marketing agency, for the summer of 2019.
Researched past client work to understand brand voice and tone, and suggest strategic changes.
Collaborated with managers, creatives, and strategists on million-dollar budget campaigns.
Wrote compelling manifestos, scripts, and pitch decks to resonate with clients and audiences.
Produced successful weekly networking events and digital media to spread awareness of ODYZ.
Caribu | Copywriter Aug 2018 - Dec 2018
Our client for Advertising Campaigns, Caribu gave us a $1 million budget to create their 360 campaign.
Brainstormed various campaign looks, tones, and feels to establish the client’s style.
Crafted taglines, headlines, radio scripts, and body copy for various ad placements.
Tested advertisements against targets for effectiveness, clarity, and reception.
Orange Umbrella | Creative Director Aug 2018 - Dec 2018
Managed the growth of six writers, while working across three client campaigns.
Edited copy for internal and external accounts to ensure conciseness and clarity.
Advised young writers to incorporate voice and personality to create effective copy.
Produced campaigns for internal recruitment, fundraising, and public service announcements.
The One Club Creative Boot Camp | Participant May 2018
With 48 hours left and down two teammates, I led our team’s 360 campaign development.
Delegated research focuses to effectively mine for insights and supportive data.
Facilitated brainstorming to maximize our creativity and create flexible campaign tactics.
Directed creative by collaborating with a Producer for design while crafting copy.
Orange Umbrella | Copywriter Apr 2018 - Aug 2018
Learned the ins-and-outs of running an agency and my role as a writer within it.
Collaborated with clients to create effective messaging within their guidelines.
Wrote copy for our newsletter and social media channels to engage our stakeholders.
Evaluated client asks and feasibility of project completion for a staff of 10.
Coordinated agency tours for our staff to experience larger agencies and their functions.
United Black Students | President Apr 2017 - Apr 2018
Led a team of 40+ to develop recruitment campaigns, student programming, and fundraising activities.
Executed various student programs and events to enhance the black student experience.
Managed teams: executive board, fundraising, public relations, freshman leadership academy.
Developed budgets to finance the logistics of programs, events, and other initiatives.
Advised Freshman Leadership Academy to cultivate the next generation of student leadership.
Delegated executive board members across subsidiary teams to build effective leadership.
Negotiated with student leaders, university staff, and departments for cross-programming.
Multicultural Student Affairs | DEEP Coordinator Apr 2017 - Apr 2018
Facilitated conversations on embracing diversity and inclusion in institutions, workplaces, and life.
Researched topics: LGBTQ, Ableism, Black culture, Mental Health, Politics, Gender roles, etc.
Interacted with students and staff through reflective activities to discuss bias and prejudice.
Guided individuals to overcome their bias by suggesting participation in student organizations.
Student Activity Fee Allocation Committee | Delegate & Social Chair Aug 2015 - Apr 2016
Evaluated student organization’s budgets through a set of guidelines and precedents for funding.
Debated the necessity of organization asks with a board of 12 for funding approval or rejection.
Assist student leaders in budget preparation by reviewal and correcting errors on document.
Advised student leaders on external resources to seek funding assistance for their needs.
Managed social media channels to create connection to student body and garner interest.
University of Miami | Fall 2018
Bachelor’s in Creative Advertising (Minors in Interactive Media and Marketing)