Copy Samurai
CARIBU_Book_Final 1.jpg

Caribu

Closer with Caribu Campaign

Print Silver ADDY & Illustration Silver ADDY


Caribu, an interactive reading app, challenged us to create a campaign to launch their rebrand targeting kids and glammas (hip grandmas).

We decided the best way to connect with both audiences was to immerse glammas in their grandchildren’s worlds.

 

Video

Print

Radio

Social

Activations

Caribu_Bus_mockup.jpg
CaribuBookshelfMock.jpg
CaribuKioskMock.jpg
CaribuPopupMock2.jpg